Q1 2021 Performance of Fitness and Weight Loss Apps in the UK on Android

As the first quarter of 2021 wrapped up, the fitness and weight loss category on Android in the United Kingdom saw significant activity. Sensor Tower provides detailed insights into how these applications fared in terms of downloads, revenue, and weekly active users.

Strava: Run, Bike, Hike experienced a steady decrease in downloads from 37K in the first week of January to 16K by the end of March. Revenue started strong at $64K in the last week of December but saw a dip to around $51K in mid-January, followed by a peak of $84K in early March. Weekly active users fluctuated, peaking at 685K in the third week of February before declining to 632K by the end of March.

Weight Loss Walking: WalkFit had a mixed trend with downloads dropping from 48K in late December to around 13K by late March. Revenue peaked at $29K in the first week of January and saw a low of $11K in mid-January, with a slight recovery towards the end of the quarter. Active users declined from 85K at the end of December to 29K in the last week of March.

MyFitnessPal: Calorie Counter showed a decline in downloads from 23K in early January to 13K by the end of March. Revenue exhibited a more volatile trend with a peak of $73K in early February and ending the quarter at nearly $59K. The app's weekly active users saw a peak of 194K in early March, which then declined to 175K by the end of the quarter.

NHS Couch to 5K downloads started at around 29K in early January and ended the quarter at 11K. The app saw a consistent decline in weekly active users from 147K at the end of December to 114K by the end of March.

Calorie Counter + showed a positive trend in revenue, growing from $39K at the end of December to nearly $60K by the end of March. Downloads remained relatively stable, starting at 14K in late December and ending at around 13K in late March. Weekly active users saw a gradual increase from 46K at the end of December to 60K by the end of March.

While the revenue and user activity trends varied, the data from Sensor Tower provides a snapshot into the dynamic nature of the fitness and weight loss app market in the UK for the first quarter of 2021.